Yayot | The Brink Agency

The Power of Nutrition: Yayot's Approach to Mental Wellness

Yayot is a method that focuses on utilising the latest nutritional science insights to improve mental well-being. Nutrition research has mainly focused on physical health, disregarding the impact on mental health. Yayot recognises the emotional and physical effects of food and guides individuals towards proper nutrition for a happier, healthier life.

Nourishing the Mind and Body: The Inspiring Story of Yayot's Harmonious Branding

For Yayot's branding, we chose earthy, calming colors like sand green and pastels to represent the fusion of nutrition and mental well-being. High-quality food photography adds texture and contrast, while minimalistic iconography communicates key concepts. The design showcases simplicity, beauty, and health, effectively conveying the power of nutrition to enhance mental well-being.

Creating an Engaging UX/UI with Pleasing Visuals for Yayot

In creating the UX and UI for Yayot, we aimed to provide a seamless experience for users, with a visually pleasing flow and easy access to the method's story. We carefully selected close-up photographs to highlight the beauty and nutritional value of the food, while ensuring the user interface was simple and intuitive. The result is an inspiring and engaging digital platform that encourages users to prioritize their mental and physical health.

Crafting a Cohesive Brand: The Story Behind the Design of YET

We created a sister brand with a similar look and feel to Yayot by using the same vision and design elements. The new branding incorporates a color palette of warm, earthy tones and pastels, and features high-quality photography that showcases the beauty of food. The minimalistic iconography is easy to recognize and communicates the key concepts of the brand in a clear and concise way. Overall, the design aims to convey a message of simplicity, beauty, and health.