Practical Accounting

Practical accountants, the new era of financial excellence

Located in Amsterdam's heart, "Practical | Excellence in Finance" is redefining accounting's future. Merging traditional wisdom with modern innovations, our team leads the evolution in finance. We blend age-old practices with today's technology, ensuring every client, whether a global enterprise or a local startup, experiences unparalleled financial excellence. With Practical, you're not just adapting to change; you're driving it.

Practical's new logo

For Practical | Excellence in Finance, we recognized the need for a logo refresh. Using clean line shapes, we blended modern design elements with classic flair. The result is a logo that captures Practical's innovative approach to finance while paying homage to its history. It’s all about simplicity and clarity, reflected in in the design.

Crafting clean digital experiences

With a focus on a clean and minimalistic style, we place emphasis on clarity and directness of the digital presence. Subtle micro animations add a touch of dynamism without overwhelming the viewer. The design incorporates a light palette with high contrast accents of red to capture attention. This combination ensures that every user's experience is smooth, intuitive, and memorable.

The nuanced palette of modern branding

In an evolution of branding, color plays a pivotal role in conveying both sophistication and vitality. The choice of grey tones, with subtle hints leaning towards blue and green, gives a sense of professionalism and stability. Black is incorporated to anchor the palette, bringing depth and gravitas. A dash of vibrant red is adeptly used to give it some brightness. This striking shade doesn't just break the monochromatic scheme but serves as a powerful highlight, drawing attention to key aspects and emphasizing the brand's spirit.

Capturing stillness and momentum in brand Imagery

The use of vibrant photographs seamlessly intertwines with the brand's new identity. Stunning landscapes, saturated with high contrast, evoke a sense of grandeur and tranquility. Contrasting this serenity, images of airplanes introduce a dynamic element, encapsulating velocity and forward motion. Thus, the imagery oscillates between moments of calm and bursts of energy, resonates both the brand's heritage and its progressive trajectory.