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NSC Digital Brand touch-up and Digital Presence

[ DELIVERABLES ]

Identity

UX/UI

Developement

[ Description ]

Brand Touch-up Delete And digital Delete Platform

Enhance and expand the online presence of party NSC

Transforming a previously minimal identity into a fully developed platform. When founded in 2023, the brand identity was developed within just a few months. We created a transformation for the online presence of NSC (Nieuw Sociaal Contract) and designed a platform to support the parties key objectives.

Get members, keep members, create movement.

The world of Dutch politics moves quickly. When an event occurs, all political parties respond with their own perspectives and opinions. We created a platform for NSC where they can express their vision, engage people to join their movement, and provide thorough information to everyone.

Elevate the NSC online identity

We transformed a previously minimal online presence into a comprehensive, modern brand book. What started as a barebones identity has now evolved into a cohesive and engaging digital brand, complete with a unified style guide, updated visuals, and a clear voice. Our work ensures consistency across all online channels, creating a platform that strengthens their messaging and connection with audiences.

Online platform design and development

For New Social Contract (NSC), we created a scalable platform designed to communicate their vision, engage members, and drive action. Focused on clarity and user experience, the platform simplifies complex ideas and ensures accessibility for all. More than a tool, it’s the foundation of a movement reshaping Dutch politics—designed to inspire, connect, and grow.

Concepting for Offline Campaigns

Translating complex challenges into simple, effective solutions was at the core of NSC’s offline campaign system. Inspired by the clarity of subway lines, we designed a visual framework that makes navigating NSC’s priorities intuitive and accessible. Each line represents a core theme, weaving together the party’s key messages while maintaining a cohesive identity. From tote bags to pens and other offline materials, the system ensures clarity and consistency across all touchpoints, keeping NSC’s message clear and impactful, wherever it appears.

Branded tote bag featuring the New Social Contract visual identity, inspired by a public transport map with interconnected policy themes.
Mobile website designs for the New Social Contract, showcasing membership, events, party information, and policy content.

Online platform design and development

For New Social Contract (NSC), we created a scalable platform designed to communicate their vision, engage members, and drive action. Focused on clarity and user experience, the platform simplifies complex ideas and ensures accessibility for all. More than a tool, it’s the foundation of a movement reshaping Dutch politics—designed to inspire, connect, and grow.

Concepting for Offline Campaigns

Translating complex challenges into simple, effective solutions was at the core of NSC’s offline campaign system. Inspired by the clarity of subway lines, we designed a visual framework that makes navigating NSC’s priorities intuitive and accessible. Each line represents a core theme, weaving together the party’s key messages while maintaining a cohesive identity. From tote bags to pens and other offline materials, the system ensures clarity and consistency across all touchpoints, keeping NSC’s message clear and impactful, wherever it appears.

User viewing the New Social Contract website on a laptop, showcasing the party's digital platform and online engagement experience.
Person browsing the New Social Contract website on a smartphone, accessing political news, priorities, and membership information on the go.
Laptop displaying the New Social Contract website, showcasing policy priorities, membership engagement, and accessible political content.
Photography style guide showcasing authentic people, everyday life, and community-focused imagery for the New Social Contract brand.
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