Mr. Porter

Overview

With locations in Ibiza, Barcelona, London, and Amsterdam, Mr. Porter is celebrated for its high-quality cuts of meat, vibrant atmosphere, and exceptional service. The brand stands out for its unique blend of contemporary cuisine and elegant design, providing diners with an inviting environment.

Challenge

Our challenge was to craft a narrative that not only captured the excitement of the new Ibiza restaurant but also maintained Mr. Porter’s sophisticated brand identity. Working with footage shot on an iPhone added a layer of complexity, as we needed to ensure that the 3D model of the fox would integrate naturally into the scenes. Additionally, we had to create a concept that showcased Ibiza’s unique vibe while staying true to Mr. Porter’s established image.

Approach

We began by brainstorming various concepts featuring the fox in different Ibiza contexts, with the goal of creating a fun and adventurous journey from Amsterdam to Ibiza. After selecting the final concept, we worked with the videomaker’s iPhone footage, seamlessly integrating the 3D fox into the scenes. 

The story followed the fox as it traveled from Amsterdam Airport to Ibiza, embodying the spirit of exploration and excitement. The final result was a dynamic and visually cohesive story that aligned with Mr. Porter’s brand and generated excitement for the new restaurant opening.