Mizuno

A Century of Excellence in Sports Innovation and Craftsmanship

Mizuno Corporation, a multinational company founded in Japan in 1906, has established itself as a global leader in sports equipment, apparel, and accessories. Initially starting as a sundries store, Mizuno soon specialized in baseball and golf equipment, marking its transformation into a sports-focused brand. Over the years, Mizuno has expanded its range to include technologies and products for various sports such as running, football, volleyball, and more. Known for its commitment to quality and innovation, Mizuno combines traditional Japanese craftsmanship with cutting-edge technology to enhance athletic performance.

Mizuno's Orbit Inspired logo

The Mizuno logo, inspired by planetary orbits, symbolizes the boundless energy and dynamism of sports. It represents the brand's pursuit of speed, strength, and flexibility in athletic footwear. The graphic depiction of orbits conveys perpetual motion, freedom, and vigor, capturing the essence of movement and progress. Overall, the logo embodies Mizuno's commitment to excellence and the relentless pursuit of athletic potential.

Unique Icons

Introducing a unique set of icons crafted by our agency for Mizuno. Designed for simplicity and adaptability, these icons, predominantly composed of arches, represent Mizuno's boundless presence across various sports.Using a straightforward modular system, each athlete figurine is crafted to be distinct and flexible, mirroring Mizuno's commitment to growth and innovation in sports.

Reach Beyond

The "Reach Beyond" slogan is the focus element to introduce the new brand identity of Mizuno, celebrating its Japanese origin and inspiring athletes worldwide to unleash their full potential. As an agency, our mission was to amplify Mizuno's brand identity through a compelling expression of its core values. We took Mizuno's slogan, "Reach Beyond," as the central theme, infusing it with depth and resonance by pairing it with diverse words that embody the spirit of aspiration and achievement.

Celebrating a Legacy of Design and Craftsmanship

The Brand movie for Mizuno is a captivating fusion of the new design elements and 3D animation, bringing to life the iconic shoes from the company's inception. As the products were old and no pre-existing 3D models were available, we had to take an innovative approach. Using advanced Projection Mapping and 3D modelling techniques, we were able to accurately reconstruct the shoes, including details and textures for a realistic rendering. These models were subsequently integrated into our promotional videos, providing an accurate and engaging visual representation of our products.