Hidromas
[ DELIVERABLES ]
Identity
3D Technology
[ Description ]
A fresh identity and engaging digital presence
Overview
Hidromas is a leading manufacturer of hydraulic lifting systems and components for industrial, construction, and transport vehicles. With a focus on quality, safety, and innovation, they provide reliable solutions for clients worldwide.
Challenge
Hidromas faced the challenge of having an outdated brand image and digital presence that no longer resonated with their global audience. Our task was to refresh the company’s identity by creating a new visual system with updated fonts, imagery, and motion graphic elements to present a more dynamic and engaging message. We redesigned the website to align with the new branding, incorporating 3D animation to showcase product functionality. The motion design video highlighted Hidromas' expertise, providing an accessible way for international audiences to learn about their history, product range, and global footprint.
Approach
We started by analyzing Hidromas' existing brand and digital presence, identifying outdated visuals and messaging that no longer connected with their audience. We developed a new visual identity, incorporating fresh fonts, imagery, and motion graphic elements to create a modern and engaging look. The website was redesigned to align with this new identity, offering a streamlined user experience for visitors exploring Hidromas’ product range and expertise. We also crafted a compelling story for the Mograph video, using storytelling techniques to present Hidromas' history, product portfolio, and global reach. The video frames were designed to deliver key information effectively across different platforms, from live events to social media, ensuring the content resonated with diverse audiences.
3D Animation
Additionally, we produced a 3D animation to visually showcase product functionality, giving potential clients a deeper understanding of how their solutions work. Throughout the process, we worked with Hidromas' development team to ensure seamless implementation, maintaining consistency across all devices.
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