Adidas

About Adidas

The Adidas Look Book is a unique way to view content through your personal device. This AR application works with any phone or tablet using IOS, giving the user all the extra content they could need. The user can simply hold their phone or tablet above the designated prints to unlock new content in the form of video’s, pictures and texts. Our team created the Look Book for Adidas to support their upcoming new collection in the most futuristic way possible. The AR application uses image recognition to unveil the hidden imagery to give the user the complete Look Book experience. This technique is equally applicable to the exploration of 3D models in a 360 degree space or to place any object into a room using your personal device.

An experience that will come to life

Adidas new collection look book activation. Every page of the latest look book is an experience that become to live with Augmented Reality. This technique can be triggerd by the actual picture and shows animated versions and background stories of every page.

The Result

Working together with the Adidas Amsterdam team we created an augmented reality experience for there sports collection.
At the end 40 animations where connected in the book, whereas 32% of people were interacting longer with the document.